Seyi Shay explain why she is The Only African Act On Island Universal Records
Last year, our very own Seyi Shay was
signed to Island Universal Records, a
label which also houses famous American superstars like Nicki Minaj,
Justin Bieber, Ariana Grande, to
mention a few.
Seyi, who recently granted an interview to an online news site revealed the reason why she emerged the only act in Africa to be signed by the Record label.
According to Seyi who was formerly part of a girl group called Boadicea and managed by Mathew Knowle’s company:
I think a lot of record companies
around the world at one point last year were looking for acts within Africa.
So they were focusing on South Africa,
Ghana, and Nigeria. I know they signed
some other acts, from different parts of Africa.
I was signed mainly off the strength of Murda. Murda was released independently, completely
independently with no engine, no marketing, no nothing, no money. And
it grew its own wings, it crossed over, and it charted in the UK on its own.
I think they found that to be quite a big deal, and so they decided to invest in wherever that success came from, and that was me and my team. They felt that they had found something good out of Africa, so they decided to sign me.
The singer recently released her debut
album titled ‘Seyi or Shay’, which has
gone on to receive positive reviews.